I really suck at building websites!
Honestly, I do.
Looking back over the years (wow, almost 8 years now…I am getting up there), I have built some of the funkiest, stinkiest looking websites around.
Graphics…bah. A waste of time right?
A fancy template with lots of bells and whistles…I had no need for that.
An ugly (by conventional rules), bare looking “homemade” website with quality and relevant content. That is what I was interested in creating.
I didn’t enjoy creating graphics and good thing…I would have likely sabotaged my sites!
I know Carson spoke to you last week about the importance of a website in this day and age. To be honest with you, I think it has always been important. What is not as important is how it looks…sites that I created in 2003 are still effective.
In fact, sites without any “template at all” are still effective. Flat white background with a small border around it with good sales copy, and relevant pages within still work.
So, if technology has produced so many killer ways to build websites with a lot of flare and a lot of graphics, why hasn’t the way people view websites changed?
Think about this for second…
If you were searching for a solution to “change your dodge caravans spark plugs” in Google and were taken to a revolving door to your solution, what would you HOPE for on the other side.
CONTENT on how to change your spark plugs.
If the content is of quality, you could care less about the picture of the caravan in the banner, the moving image on the right, the beautiful detail that went into the table layouts and graphics….YOU WANT CONTENT.
People search Google for content.
And marketers that deliver the “sought after” content are those that succeed. And that leads me to the idea of…Read more plus get free stuff here.
